About Profit Mastery


The World's Leading Business Financial Management System

Profit Mastery™, led by CEO and founder Steve LeFever, MBA, CFE, is a team of former business owners, bankers, and finance professionals that can help you deliver a bigger bottom line ― by linking our financial management education, benchmarking and peer performance groups. We are passionate about delivering practical financial management tools to improve the profitability and cash flow of those we serve.

Since 1984, Profit Mastery has delivered ― via direct and licensed affiliations ― unique and powerful financial and management training programs, products, and services to business owners, managers and their advisors to contribute to their overall success.

The Profit Mastery process provides information, education, and motivation to owners, managers, and advisors of independent business throughout the world.

Our mission: to create and deliver tools and resources that will guide you to improve business performance in a constantly changing economy ― and to assist you in overcoming what is consistently the greatest knowledge gap for business owners: finance.

We knew we could make business finance fun -- which caused many of our friends to call us crazy. Around the world, our clients ― small business owners, franchisees and franchisors, trade association directors, accountants and bankers ― think of us quite differently. They know that Profit Mastery provides the kind of financial education and measurement tools that improve the chances of business and personal success.

In the entire franchise industry, Home Instead Senior Care ranks highest in franchisee satisfaction, and is the company many franchisors wish to emulate. Home Instead's endless dedication to their franchisees and unit-level performance has put them in a very elite group of companies. It's no coincidence that Home Instead uses the Profit Mastery program, and I'm confident it has played a significant role in their continued success.
--Eric Stites, CEO and Managing Director, Franchise Business Review



Profit Mastery is a financial performance system
that will provide the differentiating point in the market that can catalyze your company’s success. Over the years, we have worked extensively with hundreds of companies, universities, trade associations, banks, pharmacies and franchise networks — large and small — to bring the Profit Mastery resources to thousands of their staff, customers, and prospects. Although originally perceived to be a training program, the real outcomes were actually centered around business performance, business development, and retention. 

Profit Mastery has an international reputation for providing unparalleled financial management and business planning education and resources to owners, managers, advisors, and bankers of independent business.

We have developed a unique way of providing education that thousands of business owners have described as “the best program they have ever attended” and “they will never look at their businesses the same way again!” We accomplish this by utilizing a unique combination of information, motivation…and humor!

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Profit Mastery made us think critically when looking at capital expenditures, pricing, cost control, and the like. Discussions with our banker and accountant have become much more meaningful and useful. It has truly made our jobs easier as owners and managers. The topics are delivered in a fashion that not only keeps your attention, but also engage you in the process. You come away from the Profit Mastery course not only excited, but with tools to bring back to your company
--Tod and Grant Pauly, Wisconsin Concrete Products, Inc. and Aggrecon, LTD


Meet Some of Our Clients

  • ifa
  • pearle-vision
  • ncpa
  • pearle-vision